Patrizia Piga was born in Torino, Italy. She attended studies related to advertising graphics and meanwhile the university in Foreign Languages. She has 20 years of experience in food photography, gained in Turin’s studio Piga&Catalano, that creates shots especially for major italian food brands’ packaging. The transition from analo- gue to digital shooting leads her to get especially passionate in post production, which becomes part of her work, and awakens an old passion for drawing and illus- tration. So, in 2015 she decided to launch her first indipendent art project – a series of surreal photos, inspired by the universe of food, which could be described with the term Foodscape.
The abundance of food available to everybody. An idyllic world where food never fails but is created with the power of imagination.
A world of dreamers who contemplate the unlikely beauty and see the strength of the rough sea in waves of beer, or where the velvety leaf of cabbage takes the form of a girl’s cap with a lantern.
Inspired by the works of Magritte, De Chirico, the artistic movement of Lorenzo Alessandri, I tried to convey with my photos the power of surreal thought. A thought that breaks the rules and with subtle irony tears down the boundaries of a world that seems so established, traditional, without surprises… And brings a spark out of it!
I was attracted by the surrealist pictures I saw on the web in recent years. From this inspiration and from my experience as a food photographer , comes out the idea of building landscapes with food. Only later I came across by chance, in the Carl Warner’s beautiful foodscapes, and I said “toh, someone crazy like me …” Actually, my works are different from Warner’s, because of the conceptual but also formal paradox. In my vision, the proportions are almost completely distorted, and nothing corresponds to our perception of the experience.
That is how a lemon zest becomes as big as an umbrella, watermelon becomes a cool pool in the summer and the clothes hanging in the sun are the list of ingredients for a dinner. All seasoned with some reminiscence of my reading as a child. Far from being an escape from reality, but rather, an invitation to create our own world. Mine is this, a dimension where to draw, collect, care for, contemplate, everything is outside and inside of us.
|Education||Graphic Design, Photography|