Joana P Cardozo
Blueprints, our home is the reflection of ourselves.
A silent piano, high heels in the walking-in closet, faded dead flowers still releasing a sweet smell, toys fighting each other in the basement, incense, lace and Saints.
My series Blueprints gravitate towards the notion that our home is the reflection of ourselves. Instead of conventional photographic portraiture, I reveal the personalities of my subjects by depicting the contents of their homes.
Like a mirror, a home reflects the identity of their inhabitants. The way the content of a house is arranged reveals, in a whisper, whether the person is organized, chaotic, romantic, divorced; everything I imagine to know. I enter. I pick objects. I remove them from their places. I place them in front of a light source. I create a new object. I put the object back. The shadow is gone.
The final images resemble architectural floor plans; however, Blueprints are in fact an unusual form of portrait. While these portraits do not depict my subject’s faces, hands, or likenesses, they are a reflection of each person, a reverse projection, a negative of the original. It is like reading their biography, but from the outside in.
Joana P. Cardozo is a Brazilian-born visual artist based in New York City. Her creative practice utilizes photography to produce images that engage her subjects and their home environments in a unique graphic style of portraiture titled Blueprints.